Smooder, located in Singapore is a professional nutrition business focusing on providing an innovative, automated, fuss-free, self-cleaning smoothie blending machine with a subscription plan to provide professionals at work with fresh cups of fruits and vegetables to convert into smoothies.

Smooder was founded by Henry, someone who is not a huge fan of eating any form of vegetable. Whilst concerned about his overall health and food nutritional balance, Henry discovered that smoothie is a healthy and tasty solution to the problem that many working professionals face.

Given the current hefty price tag (relative to other beverages) for a normal-sized smoothie and the inconvenience of getting one (offered at selected outlets and shopping malls), Henry wanted to solve the current state by providing a fuss-free and automated solution for all working adults to get a personal cup of smoothie at a relatively cheaper price.